Google boasts measures to protect users from ad fraud in 2024.
- Google blocked 5.1 billion ads and suspended more than 39.2 million advertiser accounts.
- The increase in rule enforcement activity is linked to the growing threat from AI-generated content.
- Google has identified deepfake scams, including fake investment and cryptocurrency ads.
- Due to policy violations, the company has permanently suspended more than 700,000 advertiser accounts.
- In 2024, more than 50 improvements have been made to machine learning models to detect new threats.
- As part of the measures, adverts in various categories were removed or blocked, including 193.7 million relating to financial services.
In 2024, Google stepped up its ad safety efforts, resulting in the blocking of 5.1 billion ads and the suspension of more than 39.2 million advertiser accounts. This increase is in response to the growing threat of AI-generated content, including deepfake fraud.
Google has permanently suspended more than 700,000 advertiser accounts for policy violations, contributing to a 90% drop in reports of this type of fraud. To counter these issues, the company has formed a team of experts and reportedly made numerous improvements to its machine learning models.
In 2024, Google also removed adverts in various categories, including financial, gambling and adult content.
They trusted us
