Entity Oriented Search – why entities are the future of SEO
I have not been here for a long time, because I have been busy, surprisingly, doing SEO. I’m interrupting this workaholic trance interspersed with online linkbuilder concrete crap to come back and address the topic of entities in SEO in a bit more detail.
Text Fragments in SEO – how to highlight on the page the element the user was looking for?
Not everyone knows that as of 2018, when we navigate to an AMP page via a snippet in Google’s SERP, the browser can scroll through our page and color-code the text we were looking for. Few people know that as of recently this is also possible on regular HTML pages, not just AMP. And an [...]
Google will focus on page fragments – what exactly does that mean?
Google has just announced a change in its algorithm that, when implemented, will significantly change the ranking for about 7% of global searches. The change, certainly to the benefit of users, could reshuffle the SERP for long tail phrases.
Googlebot will handle HTTP/2, but (for now) this will not affect the quality of indexation
Google announced on its blog that from mid-November 2020 Googlebot will gain the ability to crawl pages using the HTTP/2 protocol. This is good news, of course, but for now it will not directly contribute to accelerating indexation.
MREID (Machine-Readable Entity IDs), or how Google understands the world
I don’t know if this will surprise you or not, but Google has given almost every element of the known world a unique ID. Today, a little bit about those unique numbers, which – not knowing why – are not talked about much in the SEO world.
Domain capture – how not to miss a single good domain name
Capturing valuable domains is still the basis for creating a solid SEO backend – although, of course, no one officially creates such backends. However, if you happen to stray from the path of the SEO White Knight, I have a simple way for you to check all the .pl domains expiring every day.
13 (moderately interesting) tidbits about Google that you (may) not know
Repost of an article from November, when the RSS on the site played a prank on me and stopped working. Here’s a list of 13 not-so-interesting tidbits about Google, created in the hope that someone may not have heard of them yet. Here we go! 1.
Ahrefs Search Engine – an analysis of the sensational idea of the creator of Ahrefs
A couple of months ago (April 2019, to be more specific), the creator and CEO of Ahrefs, the most powerful and beloved SEO harvester of all – Dmitry Gerasimenko – announced on Twitter his intention to create his own independent search engine.
Domaining. What have I learned after a year of domain trading?
Are you capturing domains for SEO? Is your client looking for an interesting free name? Maybe you’re just dreaming of a career as a domainer yourself because you read about Rick Schwartz on the Internet? Here’s what I’ve learned over a year of domain trading in earnest.
No more noindex in robots.txt, REP to become standard
A pedant’s wet dream: after 25 years of widespread use of the REP standard responsible for communicating with crawlers via robots.txt, Google has submitted a proposal to the IETF (Internet Engineering Task Force) organization to standardize the protocol.
CSS font-display in speed optimization
Two-three years ago, the following post might have been of interest at most to an extremely jaded front-end worker, but in no way to an SEOwoman. But times are changing, and in the pursuit of a better score in performance tests, you have to expand your know-how with new tricks.