Blog – Audytorium SEO

Google MUM: Multitask Unified Model vs Entity Oriented Search

Today briefly about Google’s MUM, or Multitask Unified Model.

Entity Oriented Search – why entities are the future of SEO

I have not been here for a long time, because I have been busy, surprisingly, doing SEO. I’m interrupting this workaholic trance interspersed with online linkbuilder concrete crap to come back and address the topic of entities in SEO in a bit more detail.

Text Fragments in SEO – how to highlight on the page the element the user was looking for?

Not everyone knows that as of 2018, when we navigate to an AMP page via a snippet in Google’s SERP, the browser can scroll through our page and color-code the text we were looking for. Few people know that as of recently this is also possible on regular HTML pages, not just AMP. And an [...]

Mobile First on full firecracker since March, but not as much as some think

Any moment now, the industry media will blow the craze for Mobile First Indexing to the limit.

A PREVIOUS vulnerability in Contact Form 7…. and yet it doesn’t.

The last days before Christmas are a small pickle season in the industry, and something has to be written about. So here’s the topic: 5 MILLION WORDPRESS INSTALLATIONS AT RISK. DEADLY VULNERABILITY IN CONTACT FORM 7 PLUGIN.

Google will focus on page fragments – what exactly does that mean?

Google has just announced a change in its algorithm that, when implemented, will significantly change the ranking for about 7% of global searches. The change, certainly to the benefit of users, could reshuffle the SERP for long tail phrases.

Ahrefs Webmaster Tools which is a VERY useful free SEO tool.

Ahrefs a powerful tool is and basta. And as of now, access to this powerhouse is largely free thanks to a bold marketing move.

Googlebot will handle HTTP/2, but (for now) this will not affect the quality of indexation

Google announced on its blog that from mid-November 2020 Googlebot will gain the ability to crawl pages using the HTTP/2 protocol. This is good news, of course, but for now it will not directly contribute to accelerating indexation.

Site speed – a guide for beginners

People cards – new feature being tested by Google

Google is testing a new feature in the Indian market that, upon further reflection, seems almost revolutionary.

Rich Results Test comes out of beta, but that’s not the most important thing

Google has just announced that Rich Results Tool, a tool for testing augmented results in SERPs, has just come out of beta and in its latest version is a really useful tool.

CSS Containment – a new standard to support website rendering

Just a few days ago, I wrote about Google’s Web Vitals initiative to focus on key real-world indicators of site speed.

Google’s new initiative worth noting: Web Vitals

Web Vitals is Google’s initiative to sprioritize optimization efforts for websites and apps based on key aspects that actually affect the user experience.

MREID (Machine-Readable Entity IDs), or how Google understands the world

I don’t know if this will surprise you or not, but Google has given almost every element of the known world a unique ID. Today, a little bit about those unique numbers, which – not knowing why – are not talked about much in the SEO world.

Domain capture – how not to miss a single good domain name

Capturing valuable domains is still the basis for creating a solid SEO backend – although, of course, no one officially creates such backends. However, if you happen to stray from the path of the SEO White Knight, I have a simple way for you to check all the .pl domains expiring every day.

Category pages rank better than product pages

A very interesting study saw the light of day at the just-concluded SMX West conference in San Jose. Jill Kocher of Jumpfly gave a presentation on Scalable Ecommerce SEO for Category Pages, the conclusions of which for many marketers may be surprising.

What do you need to know to excel in SEO?

It is a truism to say that SEO is evolving and developing at a rapid pace. There are trends, programming languages and skills that are definitely worth learning.

How might the Avast scandal affect SEO?

Avast has announced that it is extinguishing its Jumpshot subsidiary fim after the “data trafficking” scandal broke.

13 (moderately interesting) tidbits about Google that you (may) not know

Repost of an article from November, when the RSS on the site played a prank on me and stopped working. Here’s a list of 13 not-so-interesting tidbits about Google, created in the hope that someone may not have heard of them yet. Here we go! 1.

3 brilliant (just that very bad) ideas for unique content

Writing or ordering text for SEO can be an anguish, especially if, for example, you are positioning the website of a manufacturer of suction-press flail shredders.

Ahrefs Search Engine – an analysis of the sensational idea of the creator of Ahrefs

A couple of months ago (April 2019, to be more specific), the creator and CEO of Ahrefs, the most powerful and beloved SEO harvester of all – Dmitry Gerasimenko – announced on Twitter his intention to create his own independent search engine.

Domaining. What have I learned after a year of domain trading?

Are you capturing domains for SEO? Is your client looking for an interesting free name? Maybe you’re just dreaming of a career as a domainer yourself because you read about Rick Schwartz on the Internet? Here’s what I’ve learned over a year of domain trading in earnest.

No more noindex in robots.txt, REP to become standard

A pedant’s wet dream: after 25 years of widespread use of the REP standard responsible for communicating with crawlers via robots.txt, Google has submitted a proposal to the IETF (Internet Engineering Task Force) organization to standardize the protocol.

Remove unused code – CSS and JS optimization in practice

Optimizing a site’s loading speed is no piece of cake; especially if you want it to be pretty, shiny, animated and gushing with color. In other words, when our site is overloaded with Java Script and CSS sheets.

I recommended this before it became fashionable: structured data HowTo and FAQ Page

Downloading fonts from Google Fonts vs SEO optimization: pros and cons.

Today I will address the answer to a simple question: from an SEO point of view, is it better to load fonts locally or download them from repositories such as.

CSS font-display in speed optimization

Two-three years ago, the following post might have been of interest at most to an extremely jaded front-end worker, but in no way to an SEOwoman. But times are changing, and in the pursuit of a better score in performance tests, you have to expand your know-how with new tricks.

Creativity in SEO based on Big Data.

In recent years, we’ve been hearing a lot about Big Data in e-commerce.