It is a truism to say that SEO is evolving and developing at a rapid pace. There are trends, programming languages and skills that are definitely worth learning. Because either they are forward-looking and likely to establish themselves permanently as desirable in the industry, or they have been around long enough that it would be […]
31
Jan
Jan
Avast has announced that it is extinguishing its Jumpshot subsidiary fim after the “data trafficking” scandal broke. How does this relate to and affect SEO? What affair is being referred to? As a reminder: in recent days, a “sensational affair” has been circulating in the media: Avast is selling its users’ data. It is neither […]
13
Jan
Jan
Repost of an article from November, when the RSS on the site played a prank on me and stopped working. Here’s a list of 13 not-so-interesting tidbits about Google, created in the hope that someone may not have heard of them yet. Here we go! 1. Google and old-school rich snippets If you think rich […]
22
Oct
Oct
Writing or ordering text for SEO can be an anguish, especially if, for example, you are positioning the website of a manufacturer of suction-press flail shredders. So if your pen has lost its former prolificacy, don’t worry: I hereby present 3 quick and, above all, free ways to produce extensive, robust content and avoid duplication. […]
02
Oct
Oct
A couple of months ago (April 2019, to be more specific), the creator and CEO of Ahrefs, the most powerful and beloved SEO harvester of all – Dmitry Gerasimenko – announced on Twitter his intention to create his own independent search engine. This caused quite an uproar, but since a six-month silence followed, I considered […]
22
Jul
Jul
Are you capturing domains for SEO? Is your client looking for an interesting free name? Maybe you’re just dreaming of a career as a domainer yourself because you read about Rick Schwartz on the Internet? Here’s what I’ve learned over a year of domain trading in earnest. As a warning. Will I reveal to you […]
03
Jul
Jul
A pedant’s wet dream: after 25 years of widespread use of the REP standard responsible for communicating with crawlers via robots.txt, Google has submitted a proposal to the IETF (Internet Engineering Task Force) organization to standardize the protocol. There are also minor changes for us gray SEOs. A little REP history REP or robots exclusion […]
14
Jun
Jun
Optimizing a site’s loading speed is no piece of cake; especially if you want it to be pretty, shiny, animated and gushing with color. In other words, when our site is overloaded with Java Script and CSS sheets. If you’ve ever touched Pagespeed Insights or a tool like GTMetrix, you surely already know that you […]
17
May
May
I remember like today, when a few years ago I strongly encouraged (and still do) the implementation of structured data on sites and was met with a dismissive attitude of “tru positioners”: what’s the point, there’s no benefit from it, you’re giving away content to google and have nothing in return. Today, I think few […]
24
Apr
Apr
Today I will address the answer to a simple question: from an SEO point of view, is it better to load fonts locally or download them from repositories such as. Google Fonts? First, the answer: it depends Without seriously delving into the issue, someone might think that it would be much better for SEO to […]
13
Mar
Mar
Two-three years ago, the following post might have been of interest at most to an extremely jaded front-end worker, but in no way to an SEOwoman. But times are changing, and in the pursuit of a better score in performance tests, you have to expand your know-how with new tricks. Especially those that require only […]
19
Nov
Nov
In recent years, we’ve been hearing a lot about Big Data in e-commerce. And while most of us are roughly familiar with the term, few know the answer to the question: how can I use Big Data in SEO for my e-commerce? The days of manual data acquisition in the SEO industry are thankfully long […]
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