A pedant’s wet dream: after 25 years of widespread use of the REP standard responsible for communicating with crawlers via robots.txt, Google has submitted a proposal to the IETF (Internet Engineering Task Force) organization to standardize the protocol. There are also minor changes for us gray SEOs. A little REP history REP or robots exclusion […]

Optimizing a site’s loading speed is no piece of cake; especially if you want it to be pretty, shiny, animated and gushing with color. In other words, when our site is overloaded with Java Script and CSS sheets. If you’ve ever touched Pagespeed Insights or a tool like GTMetrix, you surely already know that you […]

I remember like today, when a few years ago I strongly encouraged (and still do) the implementation of structured data on sites and was met with a dismissive attitude of “tru positioners”: what’s the point, there’s no benefit from it, you’re giving away content to google and have nothing in return. Today, I think few […]

Today I will address the answer to a simple question: from an SEO point of view, is it better to load fonts locally or download them from repositories such as. Google Fonts? First, the answer: it depends Without seriously delving into the issue, someone might think that it would be much better for SEO to […]

Two-three years ago, the following post might have been of interest at most to an extremely jaded front-end worker, but in no way to an SEOwoman. But times are changing, and in the pursuit of a better score in performance tests, you have to expand your know-how with new tricks. Especially those that require only […]