Today briefly about Google’s MUM, or Multitask Unified Model. This is another already announced step by Google towards Entity Oriented Search, as well as faster delivery of information, expanding the knowledge presented in a comprehensive manner and taking work away from SEO specialists who fail to notice these changes in time. What is MUM The […]
08
Apr
Apr
I have not been here for a long time, because I have been busy, surprisingly, doing SEO. I’m interrupting this workaholic trance interspersed with online linkbuilder concrete crap to come back and address the topic of entities in SEO in a bit more detail. A year ago, I wrote quite a bit about MREID – […]
04
Mar
Mar
Not everyone knows that as of 2018, when we navigate to an AMP page via a snippet in Google’s SERP, the browser can scroll through our page and color-code the text we were looking for. Few people know that as of recently this is also possible on regular HTML pages, not just AMP. And an […]
24
Feb
Feb
Any moment now, the industry media will blow the craze for Mobile First Indexing to the limit. While this trend is by no means news, after John Mueller’s recent assertions, headlines will trumpet: “don’t have a site tailored for smartphones = you’re out of Google.” While some may interpret the Google representative’s words that way, […]
18
Dec
Dec
The last days before Christmas are a small pickle season in the industry, and something has to be written about. So here’s the topic: 5 MILLION WORDPRESS INSTALLATIONS AT RISK. DEADLY VULNERABILITY IN CONTACT FORM 7 PLUGIN. The matter was described in its clickbait style by more than a dozen – mostly English-language – technology […]
Google has just announced a change in its algorithm that, when implemented, will significantly change the ranking for about 7% of global searches. The change, certainly to the benefit of users, could reshuffle the SERP for long tail phrases. For specialized, highly specific phrases, a small revolution is brewing in Google search results. The giant […]
22
Sep
Sep
Ahrefs a powerful tool is and basta. And as of now, access to this powerhouse is largely free thanks to a bold marketing move. Ladies and gentlemen, here is Ahrefs Webmaster Tools, a free tool that you simply must have! Ahrefs Webmaster Tools is a tool similar in concept to Google Search Console, but the […]
18
Sep
Sep
Google announced on its blog that from mid-November 2020 Googlebot will gain the ability to crawl pages using the HTTP/2 protocol. This is good news, of course, but for now it will not directly contribute to accelerating indexation. What is HTTP/2 ? HTTP/2 is an upgrade of the widely used HTTP protocol on the Web. […]
13
Aug
Aug
What if we looked at a site’s speed not in terms of points scored on a PageSpeed test, but in terms of what realistically happens to our site from the moment it’s put online until it’s displayed to the user? I think that everything would then become more logical, and the elements that affect the […]
12
Aug
Aug
Google is testing a new feature in the Indian market that, upon further reflection, seems almost revolutionary. People cards are something like an online business card, which will make it possible to search the Internet for specific people and receive information in the form of a mini knowledge-panel. Nowadays, when looking for information about famous […]
08
Jul
Jul
Google has just announced that Rich Results Tool, a tool for testing augmented results in SERPs, has just come out of beta and in its latest version is a really useful tool. The problem, however, will be noticed by technical SEOs, who will read in the announcement, by the way, that we will soon say […]
13
May
May
Just a few days ago, I wrote about Google’s Web Vitals initiative to focus on key real-world indicators of site speed. If you want to crank up your Core Web Vitals, or if your site most simply “muddles” even long after loading, then know that a new thing has just become the web standard: CSS […]
08
May
May
Web Vitals is Google’s initiative to sprioritize optimization efforts for websites and apps based on key aspects that actually affect the user experience. What is Web Vitals? To put it in human terms, the idea of Web Vitals tells us to stop looking only at the points our site receives in a PageSpeed or GTmetrix […]
20
Apr
Apr
I don’t know if this will surprise you or not, but Google has given almost every element of the known world a unique ID. Today, a little bit about those unique numbers, which – not knowing why – are not talked about much in the SEO world. Almost every major company, celebrity, animal, plant, invention, […]
30
Mar
Mar
Capturing valuable domains is still the basis for creating a solid SEO backend – although, of course, no one officially creates such backends. However, if you happen to stray from the path of the SEO White Knight, I have a simple way for you to check all the .pl domains expiring every day. List of […]
21
Feb
Feb
A very interesting study saw the light of day at the just-concluded SMX West conference in San Jose. Jill Kocher of Jumpfly gave a presentation on Scalable Ecommerce SEO for Category Pages, the conclusions of which for many marketers may be surprising. If you run an e-commerce business, or handle e-commerce as an SEO specialist, […]
10
Feb
Feb
It is a truism to say that SEO is evolving and developing at a rapid pace. There are trends, programming languages and skills that are definitely worth learning. Because either they are forward-looking and likely to establish themselves permanently as desirable in the industry, or they have been around long enough that it would be […]
31
Jan
Jan
Avast has announced that it is extinguishing its Jumpshot subsidiary fim after the “data trafficking” scandal broke. How does this relate to and affect SEO? What affair is being referred to? As a reminder: in recent days, a “sensational affair” has been circulating in the media: Avast is selling its users’ data. It is neither […]
13
Jan
Jan
Repost of an article from November, when the RSS on the site played a prank on me and stopped working. Here’s a list of 13 not-so-interesting tidbits about Google, created in the hope that someone may not have heard of them yet. Here we go! 1. Google and old-school rich snippets If you think rich […]
22
Oct
Oct
Writing or ordering text for SEO can be an anguish, especially if, for example, you are positioning the website of a manufacturer of suction-press flail shredders. So if your pen has lost its former prolificacy, don’t worry: I hereby present 3 quick and, above all, free ways to produce extensive, robust content and avoid duplication. […]
02
Oct
Oct
A couple of months ago (April 2019, to be more specific), the creator and CEO of Ahrefs, the most powerful and beloved SEO harvester of all – Dmitry Gerasimenko – announced on Twitter his intention to create his own independent search engine. This caused quite an uproar, but since a six-month silence followed, I considered […]
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